MARC details
000 -LEADER |
fixed length control field |
01565cam a22002655a 4500 |
001 - CONTROL NUMBER |
control field |
17960980 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20161117143954.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131203t2014 maua frb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780124166028 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
EG-ScBUE |
-- |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
006.312 |
Item number |
NET |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Nettleton, David, |
Dates associated with a name |
1963- |
9 (RLIN) |
38626 |
245 10 - TITLE STATEMENT |
Title |
Commercial data mining : |
Remainder of title |
processing, analysis and modeling for predictive analytics projects / |
Statement of responsibility, etc |
David Nettleton. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Waltham : |
Name of publisher, distributor, etc |
Morgan kaufmann / Elsevier, |
Date of publication, distribution, etc |
c.2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 288 p. ; |
Dimensions |
ill. ; |
Other physical details |
23 cm. |
490 0# - SERIES STATEMENT |
Series statement |
The Savvy manager's guides |
500 ## - GENERAL NOTE |
General note |
Index : p. 281-288. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography : p. 279-280. |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies . |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Data mining. |
Source of heading or term |
BUEsh |
9 (RLIN) |
27695 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management |
General subdivision |
Mathematical models. |
Source of heading or term |
BUEsh |
9 (RLIN) |
33657 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management |
General subdivision |
Data processing. |
Source of heading or term |
BUEsh |
9 (RLIN) |
4282 |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
Informatics and Computer Science |
Arrived date list |
June2015 |
-- |
November2015 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Call number prefix |
006.312 NET |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2016-11-17 |