MARC details
000 -LEADER |
fixed length control field |
01118cam a22003375a 4500 |
001 - CONTROL NUMBER |
control field |
016732381 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151103190721.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140603t2015 enka frbd 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292017396 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292017392 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Uk |
Language of cataloging |
eng |
Transcribing agency |
Uk |
Modifying agency |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Item number |
MOR |
Classification number |
659.1 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. |
9 (RLIN) |
38659 |
Fuller form of name |
(Sandra Ernst) |
245 10 - TITLE STATEMENT |
Title |
Advertising & IMC : |
Remainder of title |
principles & practice / |
Statement of responsibility, etc |
Sandra Moriarty, Nancy Mitchellm, William Wells. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising and IMC : |
Remainder of title |
principles and practice |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed., Global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Harlow : |
Name of publisher, distributor, etc |
Pearson Education Limited, |
Date of publication, distribution, etc |
c.2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
669 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Index : p. 650-669. |
500 ## - GENERAL NOTE |
General note |
Glossary : p. 621-638. |
500 ## - GENERAL NOTE |
General note |
Includes student access code inside : My Marketing Lab. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography : p. 639-649. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
BUEsh |
9 (RLIN) |
5632 |
Topical term or geographic name as entry element |
Advertising. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
3309 |
Topical term or geographic name as entry element |
Communication in marketing. |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
Communication and mass media |
Arrived date list |
June2015 |
-- |
November2015 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mitchell, nancy. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wells, william |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |