MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01772cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
15932533 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20150511154843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091005s2010 nyua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415805674 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415805678 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415805681 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415805686 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203870327 (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203870328 (ebk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
CDX |
| -- |
YDXCP |
| -- |
MTG |
| -- |
BWX |
| -- |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
153.852 |
| Item number |
PER |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perloff, Richard M. |
| 9 (RLIN) |
37936 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The dynamics of persuasion : |
| Remainder of title |
communication and attitudes in the 21st century / |
| Statement of responsibility, etc |
Richard M. Perloff. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; |
| -- |
Abingdon, England : |
| Name of publisher, distributor, etc |
Routledge / Taylor & Francis, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 425 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 0# - Series Statement |
|---|
| Series statement |
Communication series. Communication theory and methodology subseries |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 400-425. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 360-399. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Psychology) |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
19440 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Psychological aspects. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
37937 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Attitude change. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
37938 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
May2015 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| -- |
34232 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Call number prefix |
153.852 PER |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2015-05-06 |