Marketing for entrepreneurs : (Record no. 19071)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01571cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17433452 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150319102503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120817s2013 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452230047 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | CRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crane, Frederick G. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for entrepreneurs : |
| Remainder of title | concepts and applications for new ventures / |
| Statement of responsibility, etc | Frederick G. Crane. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks [California] : |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | c.2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 245 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Small business marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | March2015 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | Reading book |
| -- | 34232 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 19/03/2015 | Purchase | 390.00 | 3 | 13 | 658.8 CRA | 000037638 | 11/06/2024 | 05/03/2020 | 488.00 | Book - Borrowing | ||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 19/03/2015 | Purchase | 390.00 | 2 | 16 | 658.8 CRA | 000037639 | 11/06/2024 | 23/02/2016 | 488.00 | Book - Borrowing | ||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 19/03/2015 | Purchase | 390.00 | 3 | 658.8 CRA | 000037640 | 11/06/2024 | 05/04/2016 | 488.00 | Book - Borrowing |