Marketing management and information technology / (Record no. 18048)

MARC details
000 -LEADER
fixed length control field 00900 am a22002657a 4500
001 - CONTROL NUMBER
control field 011300833
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140302115318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 900606s1990 xxuadk grb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135565073 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135565070
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number FLE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fletcher, Keith,
Dates associated with a name 1948-
9 (RLIN) 35119
245 10 - TITLE STATEMENT
Title Marketing management and information technology /
Statement of responsibility, etc Keith Fletcher.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, United States :
Name of publisher, distributor, etc Prentice Hall International,
Date of publication, distribution, etc 1990
Place of manufacture (Cambridge, United Kingdom :
Manufacturer University Press)
300 ## - PHYSICAL DESCRIPTION
Extent xii, 364 p. :
Other physical details chart, forms, tables ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes indexes.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
9 (RLIN) 20890
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
9 (RLIN) 3301
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list February2014
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
-- 34232
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 658.802 FLE
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2014-02-06
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Donation-Gift Central Library Central Library First floor 06/02/2014 Donation   658.802 FLE 000035602 11/06/2024 Book - Borrowing