Contemporary advertising and integrated marketing communications / (Record no. 17944)
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000 -LEADER | |
---|---|
fixed length control field | 01021pam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | 016151927 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140121145047.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120815t2013 xxua frb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071318389 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071318380 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | Uk |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 22 |
Item number | ARE |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
9 (RLIN) | 32628 |
245 10 - TITLE STATEMENT | |
Title | Contemporary advertising and integrated marketing communications / |
Statement of responsibility, etc | William F. Arens, Michael F. Weigold, Christian Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | 14th ed., |
Remainder of edition statement | International student ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York, United States : |
Name of publisher, distributor, etc | McGraw-Hill Irwin ; |
Date of publication, distribution, etc | c.2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxix, 722 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Includes Indexes. |
500 ## - GENERAL NOTE | |
General note | Includes appendix. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5632 |
653 ## - INDEX TERM--UNCONTROLLED | |
Resource For college | |
Arrived date list | January2014 |
655 ## - INDEX TERM--GENRE/FORM | |
Form subdivision | Reading book |
-- | 34232 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weigold, Michael F., |
Dates associated with a name | 1958- |
9 (RLIN) | 32630 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Arens, Christian. |
9 (RLIN) | 32631 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Call number prefix | 659.1 ARE |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2014-01-21 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2014-01-21 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2014-01-21 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2014-01-21 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2014-01-21 |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 21/01/2014 | Purchase | 17 | 34 | 659.1 ARE | 000035385 | 11/06/2024 | 24/02/2019 | Book - Borrowing | ||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 21/01/2014 | Purchase | 16 | 34 | 659.1 ARE | 000035386 | 11/06/2024 | 17/02/2019 | Book - Borrowing | ||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 21/01/2014 | Purchase | 19 | 45 | 659.1 ARE | 000035387 | 11/06/2024 | 26/02/2019 | Book - Borrowing | ||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 21/01/2014 | 16 | 57 | 659.1 ARE | 000035388 | 11/06/2024 | 08/10/2023 | Book - Borrowing | |||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 21/01/2014 | Purchase | 16 | 48 | 659.1 ARE | 000035389 | 11/06/2024 | 03/03/2022 | Book - Borrowing |