Positioning : (Record no. 17941)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00741 am a2200241ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 010033618 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140121122817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010326t2001 xxu fr 001 ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071373586 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071373586 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Modifying agency | Uk |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| Item number | RIE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 9 (RLIN) | 34892 |
| 245 10 - TITLE STATEMENT | |
| Title | Positioning : |
| Remainder of title | the battle for your mind / |
| Statement of responsibility, etc | Al Ries, Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, United States : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c.2001 |
| Manufacturer | (R. R. Donnelley & Sons) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 213 p. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 211-213. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Positioning (Advertising) |
| 9 (RLIN) | 34890 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | |
| Arrived date list | January2014 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | Reading book |
| -- | 34232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 34891 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 659.1 RIE |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2014-01-21 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 21/01/2014 | Purchase | 2 | 4 | 659.1 RIE | 000035371 | 11/06/2024 | 26/10/2017 | Book - Borrowing |