Marketing research : (Record no. 17761)

MARC details
000 -LEADER
fixed length control field 01622pam a2200349 i 4500
001 - CONTROL NUMBER
control field 016417872
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180128103358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130408s2013 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408272367 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1408272369 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (UkOxU)019501516
040 ## - CATALOGING SOURCE
Original cataloging agency UK-WkNB
Language of cataloging eng
Transcribing agency UK-WkNB
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83
Item number MAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.,
9 (RLIN) 20889
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.
250 ## - EDITION STATEMENT
Edition statement Arab world ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, Essex :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c.2013.
300 ## - PHYSICAL DESCRIPTION
Extent 936 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Index : p.917-932.
500 ## - GENERAL NOTE
General note Glossary : p. 890-916.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 851-888.
520 ## - SUMMARY, ETC.
Summary, etc While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 20890
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
9 (RLIN) 20891
General subdivision Methodology.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list August 2016
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Text book
-- 33728
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baalbaki, Imad B.,
9 (RLIN) 34464
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nasr Bechwati, Nada,
9 (RLIN) 34465
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Call number prefix 658.83 MAL
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2013-11-14
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2013-11-14
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2013-11-14
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2013-11-14
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2013-11-14
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2015-10-05
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type Total Renewals Date last borrowed Materials specified (bound volume or other part)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2013 Purchase   658.83 MAL 000035080 12/02/2024 NB - Book (Non borrowing)      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2013 Purchase 12 658.83 MAL 000035081 12/02/2024 Book - Borrowing 51 23/09/2018  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2013 Purchase 19 658.83 MAL 000035082 12/02/2024 Book - Borrowing 49 16/10/2019  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2013 Purchase 14 658.83 MAL 000035083 12/02/2024 Book - Borrowing 64 15/12/2018  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2013 Purchase 18 658.83 MAL 000035084 12/02/2024 Book - Borrowing 88 13/09/2020  
    Dewey Decimal Classification       Central Library Central Library First floor 05/10/2015 Purchase 13 658.83 MAL 000030935 12/02/2024 Book - Borrowing 44 12/10/2019 000025421

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