The strategy and tactics of pricing : (Record no. 17315)
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000 -LEADER | |
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fixed length control field | 01614nam a22002297a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130224s2011 mau||||| |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780132546133 : |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.816 |
Item number | NAG |
Edition number | 22 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Nagle, Thomas T. |
9 (RLIN) | 32691 |
245 ## - TITLE STATEMENT | |
Title | The strategy and tactics of pricing : |
Remainder of title | a guide to growing more profitably / |
Statement of responsibility, etc | Thomas T. Nagle, John E. Hogan, Joseph Zale. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | c2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 334 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Pricing. |
9 (RLIN) | 32692 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Decision making |
9 (RLIN) | 32693 |
653 ## - INDEX TERM--UNCONTROLLED | |
Resource For college | |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hogan, John E. |
9 (RLIN) | 32694 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Zale, Joseph. |
9 (RLIN) | 32695 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book - Borrowing |
Call number prefix | 658.816 NAG |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2013-02-24 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2013-02-24 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2013-02-24 |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 24/02/2013 | Purchase | 1 | 658.816 NAG | 000028341 | 11/06/2024 | 23/11/2015 | Book - Borrowing | |||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 24/02/2013 | Purchase | 658.816 NAG | 000028342 | 12/02/2024 | Book - Borrowing | |||||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 24/02/2013 | Purchase | 1 | 658.816 NAG | 000028343 | 11/06/2024 | 25/02/2013 | Book - Borrowing | 5 |