Contemporary Advertising and Integrated Marketing Communications / (Record no. 17300)
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000 -LEADER | |
---|---|
fixed length control field | 01015pam a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 015408039 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | Uk |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20130218104511.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091028s2011 nyuab b 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071220607 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071220606 (pbk.) |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 22 |
Item number | ARE |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
9 (RLIN) | 32628 |
245 10 - TITLE STATEMENT | |
Title | Contemporary Advertising and Integrated Marketing Communications / |
Statement of responsibility, etc | William F. Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed. / |
Remainder of edition statement | William F. Arens, Michael F. Weigold, Christian Arens. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill Higher Education, |
Date of publication, distribution, etc | c2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xl, 774 p. : |
Other physical details | ill. (chiefly col.), col. maps ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | "International student edition" --cover. |
500 ## - GENERAL NOTE | |
General note | Previous ed.: 2009. |
500 ## - GENERAL NOTE | |
General note | Formerly CIP. |
Institution to which field applies | Uk |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 32629 |
653 ## - INDEX TERM--UNCONTROLLED | |
Resource For college | |
Arrived date list | February2013 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weigold, Michael F., |
Dates associated with a name | 1958- |
9 (RLIN) | 32630 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Arens, Christian. |
9 (RLIN) | 32631 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2013-02-18 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2013-02-18 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2013-02-26 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2013-02-26 |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 18/02/2013 | Purchase | 2 | 659.1 ARE | 000028272 | 11/06/2024 | 06/03/2014 | NB - Book (Non borrowing) | |||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 18/02/2013 | Purchase | 17 | 659.1 ARE | 000028273 | 11/06/2024 | 12/06/2021 | Book - Borrowing | 67 | ||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 26/02/2013 | Purchase | 20 | 659.1 ARE | 000028371 | 11/06/2024 | 23/09/2020 | Book - Borrowing | 68 | ||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 26/02/2013 | Purchase | 16 | 659.1 ARE | 000028372 | 11/06/2024 | 03/03/2022 | Book - Borrowing | 75 |