Always on : (Record no. 17280)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01042cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16450499 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130211120031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100908s2008 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071508287 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071508285 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285 |
| Edition number | 22 |
| Item number | VOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vollmer, Christopher. |
| 9 (RLIN) | 32553 |
| 245 10 - TITLE STATEMENT | |
| Title | Always on : |
| Remainder of title | Advertising, Marketing and Media in an Era of Consumer Control / |
| Statement of responsibility, etc | Christopher Vollmer with Geoffrey Precourt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215 p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 32554 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 32555 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 32556 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | |
| Arrived date list | February2013 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Precourt, Geoffrey. |
| 9 (RLIN) | 32557 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-02-11 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-02-11 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2013-02-11 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 11/02/2013 | Purchase | 658.800285 VOL | 000028165 | 11/06/2024 | NB - Book (Non borrowing) | |||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 11/02/2013 | Purchase | 658.800285 VOL | 000028166 | 11/06/2024 | Book - Borrowing | |||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 11/02/2013 | Purchase | 2 | 658.800285 VOL | 000028167 | 11/06/2024 | Book - Borrowing | 1 | 21/12/2015 |