MARC details
000 -LEADER |
fixed length control field |
01153nam a22003011a 4500 |
001 - CONTROL NUMBER |
control field |
016089983 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Uk |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170319110920.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130119s2013 nyua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071315128 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071315128 (pbk.) |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83420973 |
Edition number |
23 |
Item number |
HAW |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
9 (RLIN) |
32545 |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior : |
Remainder of title |
building marketing strategy / |
Statement of responsibility, etc |
Del I. Hawkins, David L. Mothersbaugh. |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York, NY : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 772 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. + |
Accompanying material |
1 CD-ROM. |
500 ## - GENERAL NOTE |
General note |
"This international student edition is for use outside of the US. McGraw-Hill international edition"--Cover. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States. |
9 (RLIN) |
32546 |
Source of heading or term |
BUEsh |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
Geographic subdivision |
United States. |
9 (RLIN) |
32547 |
Source of heading or term |
BUEsh |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States |
General subdivision |
Case studies. |
9 (RLIN) |
20895 |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Arrived date list |
February2013 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mothersbaugh, David L. |
9 (RLIN) |
4531 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2013-02-10 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2013-02-10 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2013-02-10 |