MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01442cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16090384 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161109150501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211s2010 nyuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071703128 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071703123 (alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.111 |
| Edition number |
22 |
| Item number |
SIS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sissors, Jack Zanville, |
| Dates associated with a name |
1919- |
| 9 (RLIN) |
32515 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising Media Planning / |
| Statement of responsibility, etc |
Jack Z. Sissors and Roger B. Baron. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 480 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
|
| Arrived date list |
February2013 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12898 |
| Topical term or geographic name as entry element |
Advertising media planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baron, Roger B. |
| 9 (RLIN) |
32516 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book - Borrowing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2013-02-07 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2013-02-07 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2013-02-07 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2013-02-19 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2013-02-19 |