MARC details
000 -LEADER |
fixed length control field |
01851cam a22002775a 4500 |
001 - CONTROL NUMBER |
control field |
16777719 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20161010135318.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110513s2012 nyua fr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273740933 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EG-ScBUE |
Language of cataloging |
eng |
Transcribing agency |
EG-ScBUE |
Modifying agency |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
22 |
Item number |
HOO |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hooley, Graham J. |
9 (RLIN) |
4411 |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy & competitive positioning / |
Statement of responsibility, etc |
Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Marketing strategy and competitive positionin |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Pearson Financial Times / Prentice Hall, |
Date of publication, distribution, etc |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 578 p. : |
Other physical details |
ill. ; |
Dimensions |
29 cm. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Target marketing. |
9 (RLIN) |
4412 |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
3301 |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
Arrived date list |
September2012 |
-- |
October2016 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Piercy, Nigel. |
9 (RLIN) |
4119 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Nicoulaud, Brigitte. |
9 (RLIN) |
30992 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2012-09-27 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2012-09-27 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2012-09-27 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2012-09-27 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2012-09-27 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2012-09-27 |