MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01122nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
015897219 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201128020933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110914s2012 nyuac b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071314407 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071314404 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| Item number |
BEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| Fuller form of name |
(George Edward), |
| Dates associated with a name |
1951- |
| 9 (RLIN) |
30954 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and Promotion : |
| Remainder of title |
an Integrated Marketing Communications Perspective / |
| Statement of responsibility, etc |
George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. / |
| Remainder of edition statement |
with contributions by Jörg Dietzel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 769 p. : |
| Other physical details |
ill. (chiefly col.), col. ports. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2009. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Global edition"-Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
30955 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 9 (RLIN) |
30956 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
30957 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
|
| Arrived date list |
September2012 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dietzel, Jörg, |
| Dates associated with a name |
1961- |
| 9 (RLIN) |
30958 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
622 |
| Personal name |
Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book - Borrowing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2012-09-24 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2012-09-24 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2012-09-24 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2012-09-24 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2012-09-24 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2012-09-24 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2012-09-24 |