MARC details
000 -LEADER |
fixed length control field |
01954cam a22003258a 4500 |
001 - CONTROL NUMBER |
control field |
15315239 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20101019143607.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080604s2009 mau 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008024615 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0205569900 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780205569908 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HM1221 |
Item number |
.B63 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Edition number |
22 |
Item number |
BOB |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bobbitt, William R. |
Fuller form of name |
(William Randy) |
9 (RLIN) |
23268 |
245 10 - TITLE STATEMENT |
Title |
Developing the Public Relations Campaign : |
Remainder of title |
A Team-Based Approach / |
Statement of responsibility, etc |
Randy Bobbitt, Ruth Sullivan. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Allyn & Bacon/Pearson, 2009 |
Date of publication, distribution, etc |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
270 p. : |
Other physical details |
ill.; |
Dimensions |
22 cm. |
500 ## - GENERAL NOTE |
General note |
new nonfiction2011 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues . |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations. |
9 (RLIN) |
23269 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sullivan, Ruth, |
Dates associated with a name |
1955- |
9 (RLIN) |
23270 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2011-04-21 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2011-04-21 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2011-04-21 |