Global Advertising, Attitudes and Audiences / (Record no. 15152)
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000 -LEADER | |
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fixed length control field | 01744cam a22003498a 4500 |
001 - CONTROL NUMBER | |
control field | 16098182 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20101115121717.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100219s2010 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2010005071 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0415875978 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415875974 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .W52 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Edition number | 22 |
Item number | WIL |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wilson, Tony. |
9 (RLIN) | 23227 |
245 10 - TITLE STATEMENT | |
Title | Global Advertising, Attitudes and Audiences / |
Statement of responsibility, etc | Tony Wilson. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York, NY : |
Name of publisher, distributor, etc | Routledge, |
Date of publication, distribution, etc | c2011. |
263 ## - PROJECTED PUBLICATION DATE | |
Projected publication date | 1007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 167 p. ; |
Dimensions | 24 cm. |
490 0# - Series Statement | |
Series statement | Routledge advances in management and business studies ; |
Volume/sequential designation | 44 |
-- | 23228 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 23229 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Telemarketing. |
9 (RLIN) | 23230 |
653 ## - INDEX TERM--UNCONTROLLED | |
Resource For college | |
Arrived date list | April2011 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2011-04-20 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2011-04-20 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2011-04-20 |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 20/04/2011 | Purchase | 430.00 | 2 | 2 | 659 WIL | 000023273 | 12/02/2024 | 06/05/2012 | Book - Borrowing | ||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 20/04/2011 | Purchase | 430.00 | 1 | 659 WIL | 000023274 | 12/02/2024 | 16/10/2019 | Book - Borrowing | |||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 20/04/2011 | Purchase | 430.00 | 659 WIL | 000023275 | 12/02/2024 | Book - Borrowing |