Foundations of Marketing / (Record no. 13692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100315s2009 enk|||||r|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077121902 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077121907 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JOB |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11641 |
| Personal name | Jobber, David. |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of Marketing / |
| Statement of responsibility, etc | David Jobber and John Fahy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Maidenhead : |
| Name of publisher, distributor, etc | McGraw-Hill Higher Education, |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 363 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: Maidenhead: McGraw-Hill Educational, 2004. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12210 |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12738 |
| Personal name | Fahy, John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2010-03-15 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 15/03/2010 | Purchase | 245.00 | 300 | 9 | 13 | 658.8 JOB | 000020218 | 11/06/2024 | 14/11/2016 | Book - Borrowing |