Marketing Communications : (Record no. 13684)
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000 -LEADER | |
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fixed length control field | 01152cam a22002898a 4500 |
001 - CONTROL NUMBER | |
control field | 15495648 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20100218091836.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 081023s2009 enk |rb 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2008046446 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273717225 (pbk. : alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .F55 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 22 |
Item number | FIL |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fill, Chris. |
9 (RLIN) | 12692 |
245 10 - TITLE STATEMENT | |
Title | Marketing Communications : |
Remainder of title | Interactivity, Communities, and Content / |
Statement of responsibility, etc | Chris Fill. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow, England ; |
-- | New York : |
Name of publisher, distributor, etc | Prentice Hall/ Financial Times, 2009 |
Date of publication, distribution, etc | 2009. |
263 ## - PROJECTED PUBLICATION DATE | |
Projected publication date | 0902 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 958 p. : |
Other physical details | Col. ill.; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 12693 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing channels. |
9 (RLIN) | 12694 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 12695 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2010-03-15 |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 15/03/2010 | Purchase | 199.00 | 300 | 6 | 16 | 658.802 FIL | 000020213 | 11/06/2024 | 30/10/2018 | Book - Borrowing |