MARC details
000 -LEADER |
fixed length control field |
01122cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
13671798 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160523130647.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040730r20092008enka frbd 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750689458 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKM |
Language of cataloging |
eng |
Transcribing agency |
UKM |
Modifying agency |
KLG |
-- |
DLC |
-- |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8002854678 |
Edition number |
22 |
Item number |
CHA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chaffey, Dave, |
9 (RLIN) |
12830 |
Dates associated with a name |
1963- |
245 10 - TITLE STATEMENT |
Title |
Emarketing excellence : |
Remainder of title |
planning and optimizing your digital marketing / |
Statement of responsibility, etc |
Dave Chaffey & P. R. Smith. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed., Reprint ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxford ; |
-- |
Burlington : |
Name of publisher, distributor, etc |
Butterworth-Heinemann / Elsevier, |
Date of publication, distribution, etc |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 508 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
490 0# - Series Statement |
Series statement |
emarketing essentials. |
500 ## - GENERAL NOTE |
General note |
Published in association with: the Chartered Institute of Marketing. |
500 ## - GENERAL NOTE |
General note |
Reprinted of 2008 ed. |
500 ## - GENERAL NOTE |
General note |
Index : p. [501]-508. |
500 ## - GENERAL NOTE |
General note |
Glossary : p. 483-500. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
9 (RLIN) |
38532 |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
Arrived date list |
May2016 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
P. R. Smith. |
9 (RLIN) |
12576 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
9 (RLIN) |
12578 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Book - Borrowing |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2016-05-23 |