Sales Promotion : (Record no. 13469)

MARC details
000 -LEADER
fixed length control field 01775cam a22003254a 4500
001 - CONTROL NUMBER
control field 15042880
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20090828065123.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071012s2008 enka |rb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007042310
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749450212
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn174501535
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)174501535
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- YDXCP
-- BWKUK
-- BWK
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .M85 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 22
Item number MUL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullin, Roddy.
9 (RLIN) 11711
245 10 - TITLE STATEMENT
Title Sales Promotion :
Remainder of title How to Create, Implement & Integrate Campaigns that Really Work /
Statement of responsibility, etc Roddy Mullin and Julian Cummins.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page, 2008
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 300 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 292) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 11712
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 11713
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cummins, Julian.
9 (RLIN) 11714
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip082/2007042310.html">http://www.loc.gov/catdir/toc/ecip082/2007042310.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-02-23
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 23/02/2010 Purchase 275.00 500 1 11 658.82 MUL 000019675 12/02/2024 25/09/2017 Book - Borrowing

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