Essentials of marketing / (Record no. 1212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00759nac a22001931u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004047193 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273687859 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | B8239 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 1212 |
| -- | 1212 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brassington, Frances. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc | Frances Brassington and Stephen Pettitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England : |
| Name of publisher, distributor, etc | Prentice Hall Financial Times, an imprint of Pearson Education, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, [4], 511 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pettitt, Stephen. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.8B8239 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2006-08-27 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 27/08/2006 | Purchase | 7 | 4 | 658.8 BRA | 000003280 | 11/06/2024 | 09/11/2015 | Book - Borrowing |