Exploring direct and relationship marketing / (Record no. 1190)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00957nac a22002291u 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861529015 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | E9242 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 1190 |
| -- | 1190 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring direct and relationship marketing / |
| Statement of responsibility, etc | Martin Evans, Lisa O'Malley, Maurice Patterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Thomson |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 520 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patterson, Maurice. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Malley, Lisa. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.84E9242 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2006-08-27 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 27/08/2006 | Purchase | 1 | 658.84 EVA | 000003302 | 11/06/2024 | 03/02/2009 | Book - Borrowing |