MARC details
000 -LEADER |
fixed length control field |
01029nac a22002771u 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201128013215.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170925t2001 nyua frb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071180265 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071180269 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EG-ScBUE |
Language of cataloging |
eng |
Transcribing agency |
EG-ScBUE |
Modifying agency |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
BEL |
Edition number |
ADV |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
9 (RLIN) |
30954 |
Fuller form of name |
(George Edward), |
Dates associated with a name |
1951- |
245 10 - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc |
George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed., International ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill / Irwin, |
Date of publication, distribution, etc |
c.2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
(Various pagings) : |
Other physical details |
ill. ; |
Dimensions |
29 cm. |
490 0# - Series Statement |
Series statement |
The McGraw-Hill / Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
Source of heading or term |
BUEsh |
9 (RLIN) |
5632 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
Source of heading or term |
BUEsh |
9 (RLIN) |
3306 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
Source of heading or term |
BUEsh |
9 (RLIN) |
3309 |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
Arrived date list |
September2017 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A. |
9 (RLIN) |
622 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Item type |
Book - Borrowing |
Call number prefix |
659.1B427 |
Source of classification or shelving scheme |
Dewey Decimal Classification |