MARC details
000 -LEADER |
fixed length control field |
01386cam a22003735a 4500 |
001 - CONTROL NUMBER |
control field |
15490242 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170319110244.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
fixed length control field |
a||||f ||z| 00| 0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081020s2010 maua frb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008044958 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070171008 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071288415 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077294106 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0077294106 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
EG-ScBUE |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83420973 |
Item number |
HAW |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
9 (RLIN) |
4527 |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior : |
Remainder of title |
building marketing strategy / |
Statement of responsibility, etc |
Del I. Hawkins, David L. Mothersbaugh. |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. |
Remainder of edition statement |
International ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c. 2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 778 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
500 ## - GENERAL NOTE |
General note |
Index : p. 747-778. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Mohamed Hussein |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States. |
9 (RLIN) |
4528 |
Source of heading or term |
BUEsh |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
Geographic subdivision |
United States. |
9 (RLIN) |
4529 |
Source of heading or term |
BUEsh |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States |
Form subdivision |
Case studies. |
9 (RLIN) |
4530 |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
-- |
BAEPS, Economics |
Arrived date list |
August2015 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mothersbaugh, David L. |
9 (RLIN) |
4531 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Book - Borrowing |