Brand positioning : (Record no. 1111)

MARC details
000 -LEADER
fixed length control field 00700nac a22001931u 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074624016
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SEN
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 1111
-- 1111
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto.
245 ## - TITLE STATEMENT
Title Brand positioning :
Remainder of title strategies for competitive advantage /
Statement of responsibility, etc Subroto Sengupta.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill Pub. Co.,1999
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 297 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
511 ## - PARTICIPANT OR PERFORMER NOTE
Participant or performer note catalogued by: wessam
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.827SEN
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2006-08-21
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 21/08/2006 Purchase 8 13 658.827SEN 000003383 11/06/2024 07/02/2012 Book - Borrowing

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