Creative Strategy in Direct Marketing / (Record no. 10635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01012cam a2200277 a 4500 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 10635 |
| 001 - CONTROL NUMBER | |
| control field | 4962529 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19980312160224.9 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970508s1998 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97021652 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 084423172X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .J66 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Edition number | 21 |
| Item number | JON |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, Susan K., |
| Dates associated with a name | 1949- |
| 245 10 - TITLE STATEMENT | |
| Title | Creative Strategy in Direct Marketing / |
| Statement of responsibility, etc | Susan K. Jones. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lincolnwood, Ill. : |
| Name of publisher, distributor, etc | NTC Business Books, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 502 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | foreword by Bob Stone |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2009-02-03 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 03/02/2009 | Purchase | 186.80 | 6385 | 658.84 JON | 000014485 | 11/06/2024 | Book - Borrowing |