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Managing services marketing : text and readings /

Bateson, John E. G.,

Managing services marketing : text and readings / John E.G. Bateson. - Third edition. - xvii, 680 pages : illustrations ; 24 cm. - Dryden press series in marketing .

Includes bibliographical references and index.

ISBN: 0030986664 9780030986666

Subjects--Topical Terms:
Service industries--Marketing--Management.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8 / BAT

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