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Strategic marketing problems :

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 11th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007. - x, 722 p. : ill. ; 29 cm.

Distributer: Al-Ahram.

Includes bibliographical references and indexes.

Catalogued By: Mahitab.

ISBN: 0131871528 (hbk.)

LCCN: 2007274176

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

Dewey Class. No.: 658.802 / KER

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