The strategic use of stories in organizational communication and learning /
Gargiulo, Terrence L.,
The strategic use of stories in organizational communication and learning / Terrence L. Gargiulo. - Armonk, N.Y. : M.E. Sharpe :c2005. c2005. - xiii, 252 p. : ill. ; 24 cm.
Distributer: Al-Ahram.
Includes bibliographical references (p. 237-241) and index.
Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study- Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening.
Catalogued By: Mahitab.
076561412X (hardcover : alk. paper)
2004019153
Communication in organizations.
Organizational learning.
Storytelling--Social aspects.
Storytelling--Psychological aspects.
Executives--Interviews.--United States
658.3 / GAR
The strategic use of stories in organizational communication and learning / Terrence L. Gargiulo. - Armonk, N.Y. : M.E. Sharpe :c2005. c2005. - xiii, 252 p. : ill. ; 24 cm.
Distributer: Al-Ahram.
Includes bibliographical references (p. 237-241) and index.
Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study- Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening.
Catalogued By: Mahitab.
076561412X (hardcover : alk. paper)
2004019153
Communication in organizations.
Organizational learning.
Storytelling--Social aspects.
Storytelling--Psychological aspects.
Executives--Interviews.--United States
658.3 / GAR