Citizen brands :
Willmott, Michael,
Citizen brands : putting society at the heart of your business / Michael Willmott. - Chichester ; New York : Wiley,c2001. c2001. - xi, 260 p. : ill. ; 24 cm.
Distributer: Al-Ahram.
Includes bibliographical references (p. [237]-250) and index.
Catalogued By: Mahitab.
0471492124
2001269913
Social responsibility of business.
Brand name products.
Product management.
658.827 / WIL
Citizen brands : putting society at the heart of your business / Michael Willmott. - Chichester ; New York : Wiley,c2001. c2001. - xi, 260 p. : ill. ; 24 cm.
Distributer: Al-Ahram.
Includes bibliographical references (p. [237]-250) and index.
Catalogued By: Mahitab.
0471492124
2001269913
Social responsibility of business.
Brand name products.
Product management.
658.827 / WIL