Essentials of marketing /

Blythe, Jim.

Essentials of marketing / Jim Blythe. - 2nd ed. - New York : Financial Times Prentice Hall,2001. c2001. - 287 p. : ill. ; 24 cm.

Distributed by: Dar Fathy Taha Mohamed Desoukey

Includes bibliographical references and index.

Catalogued by: Sara

0273646672 (alk. paper)


Marketing.

658.8 / BLY