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Customer relationship management /

Peelen, Ed.

Customer relationship management / Ed Peelen. - Harlow, Essex : FT Prentice Hall / Pearson Education Limited, c.2005. - xvi, 433 p. : ill. ; 25 cm.

Index : p. 422-433.

Includes bibliographical references.

ISBN: 027368177X 9780273681779

LCCN: 2005040020

Subjects--Topical Terms:
Customer relations--Management.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.812 / PEE

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