Foundations of marketing communications :a European perspective /
Pelsmacker, Patrick de
Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 3rd ed. - New York : Prentice Hall,2007. c2007. - xviii: 610p. Ill. [some col.] 25cm.
Distributer: Al-Ahram
Includes bibliographical references and index.
Catalogued by: Sara
9780273706939 (pbk.) 0273706934 (pbk.)
2006052745
Communication in marketing--Europe.
Advertising.
658.802 / PEL
Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 3rd ed. - New York : Prentice Hall,2007. c2007. - xviii: 610p. Ill. [some col.] 25cm.
Distributer: Al-Ahram
Includes bibliographical references and index.
Catalogued by: Sara
9780273706939 (pbk.) 0273706934 (pbk.)
2006052745
Communication in marketing--Europe.
Advertising.
658.802 / PEL