Managing marketing /

Palmer, Roger (Roger A

Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper. - Amsterdam ; London : Butterworth-Heinemann, C.2007. C.2007. - xi, 380 p. : ill. ; 25 cm.

Formerly CIP. Uk Distributer: Al-Ahram.

Includes bibliographical references and index.

Catalogued By: Mahitab.

9780750668989 (pbk.)

0750668989 (pbk.)

013715774


Marketing -- Management.

658.8 / PAL