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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River : Pearson Prentice Hall, c.2007. - p. : col. ill. ; 27 cm.

Includes indexes. Include glossary.

Includes bibliographical references.

ISBN: 0131869604 (alk. paper) 9780131869608

LCCN: 2005029392

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8342 / SCH

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