Entrepreneurship /

Kirby, David A.

Entrepreneurship / David A. Kirby, professor of entrepreneurship, University of Surrey, England, adjunct professor of entrepreneurship, University of South Australia. - xxv, 333 pages : illustrations ; 25 cm

Includes bibliographical references and index.

"In Entrepreneurship, Professor Kirby draws on his extensive experience as an entrepreneurship researcher, educator, trainer and consultant, both in the U.K. and overseas, to produce a text that is not just about the theory of entrepreneurship, but about the application of theory to practice. Thus, it is concerned with the process of developing entrepreneurship - in society and the economy, people and organizations. Throughout, the learning is reinforced by real-life cases, practical exercises and, importantly, the reader's own experiences to encourage them to learn from doing."

0077098587 9780077098582


Entrepreneurship.



--Reading book

338.04 / KIR