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Kleppner's advertising procedure /

Lane, W. Ronald,

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 16th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall,c2005. c2005. - xvii, 766 p. : col. ill. ; 29 cm.

Distributer: Al-Ahram.

Includes bibliographical references and index.

Catalogued By: Mahitab.

ISBN: 0131404121

LCCN: 2004044713

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / LAN

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