Sales, marketing, and continuous improvement :

Stowell, Daniel M.

Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell. - 1st ed. - San Francisco : Jossey-Bass Publishers,1997 c1997. - xvii, 286 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .

distributer Al-Ahram

Includes bibliographical references (p. 275-276) and index.

The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology.

catalogued by: wessam

0787908576(alk. paper)

96045846


Corporate culture.
Selling.
Marketing.
Teams in the workplace.
Customer loyalty.
Organizational change.

658.8 / STO