Consumer Behaviour :

Solomon, Michael R.

Consumer Behaviour : A European Perspective / Michael Solomon, Gary Bamossy, Soren Askegaard. - Harlow : Prentice Hall Europe, c1999 1999 - xviii,589 p. : Col. ill.; 25cm.

Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall1998 Includes index.

0137519834


Consumer behavior.

658.8342 / SOL