Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall,c1996. c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Distributer : Al Ahram.
Includes bibliographical references and indexes.
Catalogued By : Mahitab.
0131257331
95036703
Marketing research.
Marketing research--Methodology.
658.83 / MAL
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall,c1996. c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Distributer : Al Ahram.
Includes bibliographical references and indexes.
Catalogued By : Mahitab.
0131257331
95036703
Marketing research.
Marketing research--Methodology.
658.83 / MAL