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Service marketing /

Rust, Roland T.

Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. - New York : HarperCollins College Publishers,1996 c1996. - xx, 508 p. : ill. ; 24 cm.

distributer: Al-Ahram

Includes bibliographical references and index.

catalogued by: wessam

ISBN: 0673991458

LCCN: 95038909

Subjects--Topical Terms:
Customer services.
Service industries--Marketing

Dewey Class. No.: 658.8 / RUS

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