The dollarization discipline :
Fox, Jeffrey J.,
The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory. - Hoboken, N.J. : Wiley,2004 2004. - ix, 262 p. : ill. ; 24 cm.
distributer: Al-Ahram
Includes bibliographical references and index.
Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.
catalogued by: wessam
0471659509
2004007665
Marketing--Management.
Sales management.
Value added.
Consumer satisfaction--Evaluation.
658.8 / FOX
The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory. - Hoboken, N.J. : Wiley,2004 2004. - ix, 262 p. : ill. ; 24 cm.
distributer: Al-Ahram
Includes bibliographical references and index.
Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization.
catalogued by: wessam
0471659509
2004007665
Marketing--Management.
Sales management.
Value added.
Consumer satisfaction--Evaluation.
658.8 / FOX