Building Data Mining Applications for CRM /
Berson, Alex.
Building Data Mining Applications for CRM / Alex Berson, Stephen Smith, Kurt Thearling. - New York : McGraw-Hill, c2000. - xxvii, 510 p. : ill. ; 24 cm.
Includes bibliographical references (p. [495]-499) and index.
0007134446
99039159
Data mining.
Decision support systems.
658.403 / BER
Building Data Mining Applications for CRM / Alex Berson, Stephen Smith, Kurt Thearling. - New York : McGraw-Hill, c2000. - xxvii, 510 p. : ill. ; 24 cm.
Includes bibliographical references (p. [495]-499) and index.
0007134446
99039159
Data mining.
Decision support systems.
658.403 / BER