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Managing customers as investments :

Gupta, Sunil,

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. - Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005. - xvii, 205 p. : ill. ; 24 cm.

Distributer: Al-Ahram.

Includes bibliographical references (p. 187-198) and index.

Catalogued By: Mahitab.

ISBN: 0131428950

LCCN: 2004116044

Subjects--Topical Terms:
Relationship marketing.
Customer relations.
Marketing--Management.

Dewey Class. No.: 658.812 / GUP

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