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Readings & cases in direct marketing /

Brown, Herbert E.

Readings & cases in direct marketing / Herbert E. Brown, Bruce Buskirk. - Lincolnwood, Ill. : NTC Business Books,c1989. c1989. - xii, 334 p. : ill. ; 24 cm.

Distributer: Al-Ahram.

Includes bibliographical references.

Catalogued By: Mahitab.

ISBN: 0844231835

LCCN: 88061140

Subjects--Topical Terms:
Direct marketing.
Marketing.
Advertising, Direct-mail.

Dewey Class. No.: 658.84 / BRO

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