Promotional strategy :
Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Burr Ridge, Ill. : Irwin, c1994. c1994. - xv, 624 p. : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Distributer: Al-Ahram.
Includes bibliographical references and index.
Catalogued By: Mahitab.
0256122407
93048793
Marketing.
Advertising.
Marketing--Management.
658.8 / ENG
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Burr Ridge, Ill. : Irwin, c1994. c1994. - xv, 624 p. : ill. (some col.) ; 24 cm. - The Irwin series in marketing .
Distributer: Al-Ahram.
Includes bibliographical references and index.
Catalogued By: Mahitab.
0256122407
93048793
Marketing.
Advertising.
Marketing--Management.
658.8 / ENG