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Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 5th ed. International ed. - Fort Worth : Dryden Press,c1994. c1994. - xxiv, 818 p. : ill. (some col.) ; 26 cm.

Distributer : Al Ahram.

Includes bibliographical references (p. 785-795) and indexes.

Catalogued By : Mahitab.

ISBN: 0030981360

ISSN: 0030989582 [International ed.]

LCCN: 93002281

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / ZIK