Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 5th ed. - New York : J. Wiley & Sons,c1998. c1998. - xiv, 330 p. : ill. ; 23 cm.
Distributer : Al Ahram.
Includes bibliographical references and index.
Catalogued By : Mahitab.
0471177431 (pbk. : alk. paper)
98016155
Marketing--Management.
658.8 / AAk
Strategic market management / David A. Aaker. - 5th ed. - New York : J. Wiley & Sons,c1998. c1998. - xiv, 330 p. : ill. ; 23 cm.
Distributer : Al Ahram.
Includes bibliographical references and index.
Catalogued By : Mahitab.
0471177431 (pbk. : alk. paper)
98016155
Marketing--Management.
658.8 / AAk