Product strategy and management /
Baker, Michael John.
Product Strategy and Management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall,c.2007. c.2007. - xviii, 541 p. : ill. ; 25 cm.
Includes bibliographical references (p. [504]-526) and index.
9780273694502
2006052549
Product management.
New products--Management--Case studies.
658.56 / BAK
Product Strategy and Management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall,c.2007. c.2007. - xviii, 541 p. : ill. ; 25 cm.
Includes bibliographical references (p. [504]-526) and index.
9780273694502
2006052549
Product management.
New products--Management--Case studies.
658.56 / BAK